Grow your farmers market sales
and cultivate more customers with a
proven 4-part system
Grow your farmers market sales
and cultivate more customers with a
proven 4-part system
The Farmers Market Success System is the ONLY COURSE that teaches you how to attract the right customers, design a stand that increases sales, build your systems to take more time off, and nurture raving fans!
Dear Business Owner...
The first farmers market I attended was pitiful to say the least...
A 4-ft card table. 6 dozen eggs. A few heads of lettuce in a 5 gallon bucket. Setup with three other vendors in a convenience store parking lot. Looking back on it, it’s kind of embarrassing.
A few years later we were in much better markets, selling more, but still struggling. Sales were climbing, but it was a LOT of work. It was after diving into retail psychology, implementing systems on our farm, and bringing on the right support team, that helped build what we now call the Farmers Market Success System.
Fast forward to when we were doing 4 weekly markets and pulling in north of 5 figures a week. Our team managed the markets for us, we could easily predict sales, move overages, and were well-respected at the farmers market and in the community.
It was completely different! And it gave us the freedom back into our farm, plus the satisfaction of feeding our community good food and enjoying it again!
Here's why we put this training together for you. Solely for the purpose of helping you make more money, get back more time to spend with those you love, and make a bigger impact on your community... I know that's what you want... Let us help you get there.
Helping farmers thrive,
Michael
One of our first tables at the farmers market
One of our first market vehicles- yes! a little red school bus!
A full stand in our later years!
DO YOU STRUGGLE WITH...
- Selling your product for a price that makes you feel proud and pays you well for your hard work?
- Keeping loyal customers buying week after week and bringing their friends?
- Getting into the right markets that have your ideal customer shopping every week?
- Attracting the right customers to your market that buy, not just walk on by.
- Standing out against many other large vendors who are selling the same types of products?
- Keeping your items fresh in an attractive display that pulls customers in and fills your cash box?
EVEN IF YOU...
- Are just starting out and wondering if farmers markets are a viable sales option for your farm; how do you find the right ones and attract customers to your stand
- Are attending farmers markets, but feel you’re wasting time just standing there watching potential customers walk by while your product wilts, destined for the compost pile
- You’re making money at markets and would like to scale but are overwhelmed by all the work involved, and feel you can never take a week off
If any of this resonates with you, you’re in the right place and the Farmers Market Success System is for you!
Farmers markets can be profitable, wildly so in many cases, with some vendors doing well over 4-figures each week.
To achieve this, you need a proven system that breaks down the “best practices” from markets to make sure that you’re claiming your part of the pie.
Introducing the Farmers Market Success System
THE 4-PART SYSTEM THAT MADE US AND MANY OTHER FARMERS PROFITABLE YEAR AFTER YEAR
Attract
Attract the right customers with memorable branding, clear messaging, and service-based marketing strategies
Convert
Setup a high converting stand that draws customers in and delivers consistent sales
Build
Reduce your workload by simplifying and tweaking your market system. Find the right help so you can attend more markets
Scale
Develop raving fans out of your current customers so they buy more and recruit new customers to help you grow!
Referred to as the FMSS for short, this 6-week online course will help you implement the proven system that will increase your sales and allow you to cultivate raving fans that support you week after week!
What’s included in the course:
What’s included in the course:
✔ The 4-part system video training that successful farmers market vendors are using to profit from farmers markets all across the country (four modules, multiple lessons in each module)!
✔ The Farmers Market Success Plan Workbook that helps you track and implement the trainings
✔ Private study group to connect and chat with other vendors and Michael
✔ Our popular training “Grow your Market: 10 ways to get more customers to your market”
✔ Resources to train your team including Standard operating Procedures (SOP's), checklists, and training materials
✔ Library of done-for-you recipe cards to customize and print for your stand
✔ Bonus trainings to help you find the right markets, score the best stall, learn more about social media marketing, attract more customers to your market, and MORE!
The Roadmap to a Successful Farmers Market System
Step-By-Step training that walks you through the 4 core steps of farmers market success
Whether you are just starting out, or a farmers market regular, we’ll walk you through the system that helps you attract the right customers, setup a welcoming booth, and grow your market presence to increase sales.
Weekly support by a sales master that has been on both sides of the table
During the entire course, Michael will be in the private study group, answering your questions, challenging you with new ideas, coaching your setup and merchandising layouts, and celebrating your successes!
Proven plug-and-play systems to streamline your stand
From setting up your highly converting booth, to packing your truck efficiently, to hiring and training rockstar teams, we cover it all and give you formulas for success
Done-for-you recipe cards, veggie use guide, and banner layouts
We share our catalog of Canva templates that you can easily customize with your farm branding. Imagine having glossy, professional looking material to impress customers with!
How will this help my business?
The course is packed with practical information and resources to guide you to implement quickly and increase your sales!
In Module 1 we teach you timeless marketing principles which help you sell without feeling slimy or pushy. You’ll learn:
✔ What is permission marketing and what that means for your farmers market stand
✔ How to build a growth model that uses the farmers market as free advertising for your farm and pre-sells other products
✔ Easy ways to increase customer traffic to markets with minimal work
✔ To clarify your messaging so it attracts the right customers and communicates your unique story
✔ To develop your “one-liner” that instantly communicates to your customers who you are and why they should buy from you
✔ The power of branding, and which branding assets are important for your farm
AFTER YOU HAVE A CLEAR, MEMORABLE BRAND, YOU NEED TO SELL...
In Module 2 you’ll learn how to set up your stand for success and customer conversion psychology:
In Module 2 you’ll learn how to set up your stand for success and customer conversion psychology:
✔ We’ll deep dive in your market stand setup, learn how to lay it out for maximum flow and keep your customers focused on your stand, not your neighbors
✔ The simple steps to create customer value, and charge twice as much for the same product
✔ The 3 farmers market staff roles, and how this system keeps you fresh and your customers happy
✔ The often-used phrase that actually can be a customer turnoff and the words to use to increase positive interactions
✔ Proven responses to common purchase objections that reframe the customer’s opinion and turn them into fans
✔ The system we use to identify promos for our stand and how to adapt them to your product line
AS SALES INCREASE, YOU'LL NEED A TEAM...
Module 3 is all about setting up and simplifying your market systems and getting back your precious time. You’ll learn:
✔ Identifying the right market vehicle for your farm and location, and how to know when you need to upgrade
✔ Setting up your market vehicle for success with shelves, boxes, and systems
✔ How to keep product cold for long periods at market
✔ The right (and easy) way to find rockstar employees who are already your biggest fans
✔ The no-obligation way to test potential employees without hurting customer relationships
✔ How to set up an employee training system that educates them quickly while having them work the market
✔ How to easily integrate electronic payments into your sales system without sacrificing profit
NOW YOU NEED TO RECRUIT NEW CUSTOMERS TO SCALE YOUR BUSINESS...
Module 4 is about cultivating a crowd of raving fans who buy week after week and bring you new ideal customers. You’ll learn:
✔ How to create a circle of awesomeness that brings new customers week after week
✔ Understand how reward systems work and the right way to set up one for your stand
✔ How to create superfans and the right way to reward them for promoting you
✔ Using customer testimonials to shorten the purchase journey for new customers
✔ Setting up collaborations with local influencers that introduce you to totally new audiences for your products
✔ Using community events to grow your audience and promote you to the go-to vendor in your community
✔ The power, and science of up-selling and why people will always pay for convenience
We also provide resources and support to help you start growing your sales today!
Supply and Resource List
Market Profitability Calculator
Exclusive community of smart and savvy Vendor members
Done-for-you SOP's and Checklists
Canva Template Vault
Carrie worked with Michael... these pictures are taken a year (and many dollars) apart!
Carrie started at one of the small markets in the Oklahoma City metro area. Through hard work and following the FMSS system...
Carrie is now a regular vendor at the premier, indoor Oklahoma City market where she consistently sells out of whatever she brings!
✔ All Farmers Market Success System training modules [$2000 VALUE]
✔ Farmers Market Success System Workbooks ($197 VALUE)
✔ Curated Community Support Group ($500 VALUE)
✔ Canva Template Vault ($497 VALUE)
✔ Hiring, Training, and Record Templates ($497 VALUE)
✔ Additional Bonus trainings ($1194 VALUE)
Total Value $4885
One-Time Payment of $697
Or Join the Small Farm University to get this
and all our other courses too!
Monthly
$47
Ripen Roadmap Core Training ($1997 Value)
Farmers Market Success Training ($997 Value)
Start Your Farm Intensive ($497 Value)
Weekly Q+A with Michael
SOP’s, Manuals, Cheatsheets ($197)
Library of Rapid-Action Mini-Courses ($3997)
One-on-one Strategy Calls ($297)
The SFU Resource Library
New Content Each Month!
BONUS: 8 Years of our personal small farm plans
Cancel Anytime
Total Value $6282+
$97 Enrollment fee today, then $47 monthly
Most popular
Annual
$497
Ripen Roadmap Core Training ($1997 Value)
Farmers Market Success Training ($997 Value)
Start Your Farm Intensive ($497 Value)
Weekly Q+A with Michael
SOP’s, Manuals, Cheatsheets ($197)
Library of Rapid-Action Mini-Courses ($3997)
One-on-one Strategy Calls ($297)
The SFU Resource Library
New Content Each Month!
BONUS: 8 Years of our personal small farm plans
3 Months Free!
Total Value $6282+
$497/Year
Lifetime
$1997
Ripen Roadmap Core Training ($1997 Value)
Farmers Market Success Training ($997 Value)
Start Your Farm Intensive ($497 Value)
Weekly Q+A with Michael
SOP’s, Manuals, Cheatsheets ($197)
Library of Rapid-Action Mini-Courses ($3997)
One-on-one Strategy Calls ($297)
The SFU Resource Library
New Content Each Month!
BONUS: 8 Years of our personal small farm plans
Never Pay Again
Total Value $6282+
One-Time $1997
We've included bonus trainings to help you implement and get results faster!
Bonus: Our $17 logo method
How to get an AWESOME logo on a budget -
A strong brand set is important for people to instantly recognize you and feel comfortable shopping with you, but finding the right designer can be frustrating and expensive!! In this training, Michael will show you tools, services and more that we used to get a great logo put together for our brand.
Pricing For Success: from Field to Table
Identifying the proper price is essential for your profitable business. There's two parts to this. First, identifying what it costs to produce the item, and second, how to maximize what people will pay for it. This training and accompanying calculator will walk you through exactly how to look at the cost of production, and then we talk about how to merchandize to add value to your products.
Vend at the Best Markets
Steps to the Best Market Stall -
Struggling to get into the best markets in your area? Languishing in the back corner of a market with poor traffic? In this training, we walk you through the exact process that we used, and our students have used successfully, to not only attend the best markets, but the best stalls at those markets! This short video training will walk you through the exact steps as well as help you identify the right markets to work towards!
Our Farm's Record and Pricing Sheets
We've included the exact sheets that we used to keep track of what we sold as well as our detailed pricing strategy for our retail as well as wholesale market channels! You'll have an easy, simple way to track sales and also compare pricing based on a decade of research!
Bonus trainings to help you get your message out, master social media, and drive traffic to your market
Total Value of $1194 at no extra charge!
More Traffic Bonus
More Traffic Bonus
Leveraging Instagram to Engage Customers and Drive Them to Buy
Leveraging Instagram to Engage Customers and Drive Them to Buy
With Molly Balint of Farmhouse Creative Marketing
Use this highly engaging platform to connect and engage with new customers!
In this training, Molly will help you understand the different types of posts on Instagram, how and why people use the platform, and how to convert followers to shoppers.
Maximize Your Visibility
Maximize Your Visibility
Introduction to Facebook, Messenger, and Email Marketing
Social email and Email marketing are important parts of any marketing strategy these days. But understanding how to use them effectively and where to focus can be confusing. In this mini-course, Michael walks you through exactly what each part of the platform is useful for as well as how others are using them with success.
About Michael Kilpatrick
Michael is an entrepreneur, farmer, presenter, inventor and leader who lives to help farmers apply business principles and practical, proven solutions to grow their businesses and simplify their lives.
He farmed in upstate NY for a decade where his farm was well known (and voted favorite 3 years running) for their high quality food and excellent service.
His company, Growing Farmers, helps passionate farmers and food producers grow their businesses and create freedom in their lives. He hosts the Thriving Farmer Podcast and Summits and manages Small Farm University, a membership for passionate farmers.
He lives with his wife and two kids in Carlisle, OH where he enjoys growing food for his community.
HAVE QUESTIONS?
Here are some answers....
What is the Farmers Market Success System Course?
> In it we teach the Farmers Market Success System, our proprietary, 4- part market system to help you make more money with markets
> This is delivered online in pre-recorded video lessons with many illustrations and examples from across the country
How long do I have access to the materials?
You have lifetime access to your version of the program materials to use in your business.
Will this work for my area of the country… or world?
The principles and proven system we teach is based on centuries old marketing principles. We’ve just distilled them down into a proven system of what worked best for us and the farmers we’ve helped all across the country.
How does it work?
Who can answer other questions I have?
You'll see that the Farmers Market Success System course is team taught by Michael and Erika. Erika is now focusing on other consulting services that she provides for small businesses and we wish her the very best in those endeavors! Our Growing Farmers team will continue to be fully available to assist you with any questions, concerns, or suggestions you may have throughout the course (including team members who have experience in markets and retail sales!)