What Do I Charge?

Every farmer runs into this question at some point!

I can't tell you how much time we used to spend stressing over prices 😬 😭 💀 

Finally, we developed a system to price our produce based on the production cost and desired profit margin.

We'll show you how!

Learn to Price for Profitability!

If you keep flip-flopping on your prices, you're not the only one. We've all been there!

These resources and tutorials will make pricing clear for you and help you increase profit margins, whether you're selling at farmers markets, a farm store/stand, or other retail fronts. 

Available now for just $37 $27!

veggie pricing guide group mockup

Learn to Price for Profitability!

If you keep flip-flopping on your prices, you're not the only one. We've all been there!

These resources and tutorials will make pricing clear for you and help you increase profit margins, whether you're selling at farmers markets, a farm store/stand, or other retail fronts. 

Available now for just $37 $27!

veggie pricing guide group mockup

Pricing Video Tutorials

Learn how we price for profitability by looking at the production costs, profit margins, and other factors.

Market Sheets

Use the same market sheets we used to crush it at markets, stay organized, and stay on top of profits. 

Veggie Variety Guide

Download our pricing guide to 50+ common vegetable crops, with personal notes and suggested price ranges.

Crop Expenses & Margins Calculator

Stay on top of your expenses and labor costs, so you know exactly what your profits margins are for each crop.

Market Profitability Calculator

How much are you really making at markets? Know which markets are the most profitable and easily calculate your market margins.

Crop Price & Profit Calculator

Calculate your exact crop prices and profits...so you know which crops are profitable, which are breaking even, and which are in the red.

Pricing Video Tutorials

Learn how we price for profitability by looking at the production costs, profit margins, and other factors.

 

 

Market Sheets

Use the same market sheets we used to crush it at markets, stay organized, and stay on top of profits. 

 

 

Veggie Variety Guide

Download our pricing guide to 50+ common vegetable crops, with personal notes and suggested price ranges.

 

 

Crop Expenses & Margins Calculator

Stay on top of your expenses and labor costs, so you know exactly what your profits margins are for each crop.

 

 

Market Profitability Calculator

How much are you really making at markets? Know which markets are the most profitable and easily calculate your market margins.

 

 

Crop Price & Profit Calculator

Calculate your exact crop prices and profits...so you know which crops are profitable, which are breaking even, and which are in the red.

 

Take the Guesswork Out of Pricing

No more pricing based on...

❌ what your competitors are doing

❌ what your neighbor suggests

❌ grocery store prices

❌ state cost averages

❌ your last minute guesstimates

foc sugar snap peas

 

Take the Guesswork Out of Pricing

No more pricing based on...

❌ what your competitors are doing

❌ what your neighbor suggests

❌ grocery store prices

❌ state cost averages

❌ your last minute guesstimates


foc sugar snap peas
foc salad mix

Learn to Price for YOUR Farm

Your prices won't be the same as a farm a few counties over. Your production levels may be very different from the farm down the road. Your commitment to quality might be unmatched in the area.

Instead of comparing, figure out the prices that make sense for YOUR situation, based on...

✅ YOUR production costs

✅ YOUR target profit margins

Price for your conditions, nobody else's.

Get started with our Vegetable Pricing Guide today, for only $37 $27.

Yes, I want to get clear on my pricing!
foc salad mix

Learn to Price for YOUR Farm

Your prices won't be the same as a farm a few counties over. Your production levels may be very different from the farm down the road. Your commitment to quality might be unmatched in the area.

Instead of comparing, figure out the prices that make sense for YOUR situation, based on...

✅ YOUR production costs

✅ YOUR target profit margins

Price for your conditions, nobody else's.

Get started with our Vegetable Pricing Guide today, for only $37 $27.


Yes, I want to get clear on pricing!

But I'm afraid to price too high...

You can't run a sustainable business if you're constantly underpriced. Eventually, you'll run your business to the ground.

Quality produce deserves a quality price tag. You need to make a profit too!



pricing testimonials



That being said, how high is too high?

Take away the stress of guessing, and know exactly how to price your produce with our pricing guide and calculator.


michael farm on central spinach

New to Growing Farmers?

Michael Kilpatrick is a farmer, educator, host of the Thriving Farmer Podcast, and the founder of Growing Farmers.

After 20+ years of farming, he started Growing Farmers to help small farmers get the resources and training they need to succeed on their farm and in their lives.

He currently lives in Carlisle, OH, with his wife and children. Together they run the Farm on Central, an eight-acre farm where they sell through an on-site store, online store, and local CSA program.


Seen us before? As a speaker and farm consultant, Michael has been featured in the following:

michael kilpatrick featured in logos (1)